The Big Idea

JACQUIE CLARKE, 2008.
“The Big Idea”
From The Aotearoa Digital Arts Reader, ed. Brennan and Ballard, 2008.

The development and growth of The Big Idea, New Zealand’s largest creative sector community website, is considered by Clarke in terms of a “localised digital social ecology”. Clarke also discusses nodal structures in Web technology in terms of a biological metaphor for growth in social media.

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